Unsmokify: Case Study

Integrating UX Research and UX Design to create a great product through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Also hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step.

The Ultimate Goal

The purpose of the study is to evaluate:

  • the user’s perception of an app that is intended to help people quit smoking
  • feedback from targeted users about myprototype

  • Quitting smoking is so hard that most smokers kick themselves for even starting. Not everyone who smokes enjoys it, as evident by the nearly 7 out of 10 smokerswho’ve said they want to quit completely. While many smokers have switched to e-cigarettes, those people shouldn’t be considered nonsmokers. They’re still slaves to nicotine. It’s just delivered in a less flammable way. But quitting — as in getting out of nicotine addiction once and for all —takes way more than a little willpower.

    First some research,

    Here’s how the empathy map for Yael was filled out.

  • The U.S. Centers for Disease Control and Prevention (CDC) suggests 8 to 11 attempts. The American Cancer Society believes 8 to 10. The Australian Cancer Council is less optimistic with 12 to 14 attempts.
  • The study by researchers at the University of Toronto suggests it’s more likely it’ll take a smoker 30 attempts or more to go a full year without any cigarettes.
  • Defining the problem further,

  • WHAT: An independent app that can help(Other ideas brainstormed 1. Chat bot; 2. Companion app integrated to existing services from hospitals/helplines)
  • WHO: Adults (18+, motivated to quit)? [Target Audience]
  • WHEN: The app can be used when someone wants to quit smoking, and also can be used after some has quit smoking.
  • WHY: this is the ultimate goal
  • HOW: by providing information on smoking facts, daily intakes, goals, communities, achievements, challenges and saving environment [more on description of the app]
  • App Description

    It helps to choose the approach that works best for you — going cold turkey or slowly decreasing your nicotine intake — and tracing your cigarette consumption and your cravings for proof that you really are making progress. The app’s built-in community is a great place for inspiration and support from other people trying to quit. You also have the option of participating in a several environmentally friendly events that the app will notify you. Also, complete challenges, get achievements and enjoy the gamification process. The app will allow you to host meetings and also get notified about the meetings created by your common friends who uses the app.

    Competitors

    Every other apps and even websites that has claimed to make the user healthy and free of smoking. Some examples of these competitors are described below:

  • Quit Now: QuitNow! makes quitting easier by helping you focus your energy into four sections — your new ex-smoker status, 70 ex-smoker achievements to keep you motivated, a strong ex-smoker community, and your newfound health improvements. Browse frequently asked questions or ask the QuitNow! bot questions of your own.
  • Cessation Nation: Join a nation of other people working to quit smoking. When a craving strikes, open the app and find distraction in a game or your personal stats, which include how long it’s been since you stopped smoking, how much money you’ve saved, how many cigarettes you’ve avoided, and all the health improvements you’ve made since quitting.
  • Smoke Free: This app takes a science-backed approach with more than 20 evidence- based techniques to help you quit smoking for good. Log your cravings and get tips for managing them, plus insights into craving patterns and graphs to monitor your overall progression. You also have the option of participating in a rigorous scientific experiment that will help more people quit smoking successfully.
  • Lo-fi Prototype

    Here are few of the lowfi prototype I created based on my primary research, storyboard and competitors. To begin the process of creating digital wireframes, I pulled out my original paper wireframes and my research. I studied these materials to remind myself where I had decided to place my elements, and why. Next, I opened Figma and started a new project file.

    Then, I uploaded pictures of the paper wireframes into Figma to use them as a reference. Once the paper wireframes were uploaded, I created frames for the device I was designing for. Once I had the correct number of frames for my design, I added a layout grid to keep everything lined up accurately.

    Then, it was time to design. I began to create each of the elements in my paper wireframes. I started with buttons and icons. I pulled basic icons from free asset libraries, and used shapes, lines, and fills to create the remaining elements. After all of our elements were created, I began to place them into the design. I followed my paper wireframes as a model to make sure that I am aligning my digital wireframe with my previous design iterations and the insights I uncovered in my research. My design uses a hierarchy of information, bringing the most important information to the forefront. The importance of the information was based on the research I had completed earlier in the design cycle.

    High Level Goals (first test)

    The intention of the study was two fold:

  • to test how the experienced (tech savvy) and non-experienced users will interact with my product to finish the given tasks.
  • to find the problems with wire frames when they will interact with, in order to complete a specific task.

  • In the first place, we need to see how my wire frame piles facing other booking alternatives that are utilized by experienced clients. By evaluating encountered clients' capacity to utilize the wire frame and their conclusions about what they esteem, I can improve the wire frame with aim of pulling those users from contenders. Second, I need to comprehend where users slip up and commit errors to disentangle the procedure and make the experience smooth and simple. This will keep users cheerful and utilizing the wire frame (in future the app) for future use.

    Recruitment Criteria

  • Inclusion Criteria: Adults, Smokers motivated to quit
  • Exclusion Criteria: Doesn’t have access to phones, under age (less than 18)
  • The demographic of the person who took an interest in our study is delineated beneath. Data about members' sexual orientation, age, methods preferred to quit smoking and desirability to use the app was amassed from our session of pre-test questionnaire.

    Gender: 2 males, 3 females
    Age: 23 (Average)
    Previously Used Apps: My Quit & Cessation

    Test Environment (first test)

    My study was conducted on April 18th, 2019in my room, located on the Dudelange, Luxembourg. The session was conducted in person, with the participants and I being a moderator, and note-taker. Working in a private space mitigates participant disruptions while reducing the amount of background noise in our session videos (everyone was required to record their screen while navigating through the wire frames). I offered some chocolates to ensure relaxation for our participants.

    Session Format (first test)

    The participants had to use Think Aloud protocol to complete four tasks that evaluated the use of wire frame. In addition, all participants were asked to fill out a pre and post-test questionnaire(standard SUS questions). Every session was monitored also in Canon Camera, allowing us to examine the sessions later, to read the body language of the participants, review the steps taken to complete every task, and extract interesting clips and quotes.

    Analysis of User Needs

  • As users, they want to set a smoking profile so they can measure their success.
  • As users, they want to see their progress while they quit so they keep themselves motivated.
  • As users, they want to remind themselves that they can quit to keep themselves inspired.
  • As users, they want to see some challenges so that they can be engaged to stop the cravings from smoking.
  • As users, they want to be able to share with their friends for collaboration and meetings.
  • As users, they want to see the community in the world and their journey to stay motivated.
  • As users, they want to know about different activities and events near them to be occupied and help the society.
  • As users, they want to get penalties every time they smoke a cigarette so they can perceive quitting a smoking as a challenge.
  • Competitive Analysis

  • Keeping a craving journal
  • Trying to smoke on only special occasion
  • E-cigarettes
  • Nicotine Replacement Therapies
  • Communication with friends and family
  • Keeping yourself busy from household and different activities
  • Rewarding yourself
  • Functional Requirements

  • Profile Setup
  • Progress
  • Milestones
  • Collaboration with community
  • Penalties
  • Create/Go to Events/Meetings
  • Gamification process via challenges and achievements
  • Constraints

  • Giving too much motivation quotes
  • Completely new interface
  • Advertisements
  • Less Engaged
  • Design Goals

    The goal of the design is to make people love the app and keep engaged on the app so that they will progress in their journey of quitting to smoke. It focuses on the user needs and also is inspired from their current practices. This will indeed make the design very user friendly and keep the user away from the smoking world which is basically the ultimate goal, thus it isvery important that the design goal and the ultimate goal connects.What I wanted to transmit in the app was something completely different from what the competitors are doing out there. After talking with a small sample size, I found out they were not very happy with the normal way of use of the quitting apps.I used this feedback to define my key features.

  • On-boarding & profile set up
  • Progress
  • Milestones & Shares
  • Penalties
  • Environment Events and more.
  • Hi-fi Prototype

    I validated my low-fi and mi-fi prototypes and now I started working in the hi-fi wireframes. I will consider all the feedback gathered from the different rounds of testing.

    Final Usability Test

    The intention of the test was to see if the design goals was met or not and to find the problems with wire-frames when they will interact with, in order to complete a specific task.

    Recruitment Criteria (final test)

  • Inclusion Criteria: Adults, Smokers motivated to quit
  • Exclusion Criteria: Doesn’t have access to phones, under age (less than 18)
  • The demographic of the person who took an interest in our study is delineated beneath. Data about members' sexual orientation, age, methods preferred to quit smoking and desirability to use the app was amassed from our session of pre-test questionnaire.

    Gender: 2 males, 2 females
    Age: 21 (Average)
    Previously Used Apps: Stay fit, Smoke free Go Green

    Interview protocol

    The protocol is categorized as in the following way, first the overarching questions, then list of questionnaires and how will the actual interview start.

    Overarching Question
    Will you use the app that will help you to quit smoking totally?

    Introduction
    Hi, my name is Ezio Thapaliya, and I’m here to understand what do you think about the app that helps you to quit smoking. This interview will take about 30-50 minutes, during which time we’ll go through some questions. Throughout, I’d like you to treat me as if you’re describing the situation to someone who isn’t familiar with windows' automatic updates. I’m here to learn from you.

    A couple of things before we start. To the extent possible, I will take your comments to be confidential. The answers you give in this interview will be used for research purposes. All the data will be securely stored and used only for the present research, in accordance with the ethical guidelines defined by the US law. All information will be handled anonymously and in a confidential manner by the researchers, the results can only be published anonymously. If we quote you in our final report, we will do so without identifying your name or specific role. Also, this interview is entirely voluntary on your part – if for any reason you want to stop, please let me know. You can withdraw at any time or refuse to answer any question without any consequences of any kind. No answer is wrong and all will contribute to the project.

    Do you have any questions for me? All right, then, let’s proceed. [Once the interview gets underway...]
    Oh, and by the way, do you mind if I take an audio recording? This is just so that I don’t miss anything – no one other than the research team will have access to the recording. Thanks.

    Warmup
    How often do you smoke?

    Questions

  • What is the importance of wellness in human life?
  • Do you put deliberate efforts to stay healthy in your mind and body?
  • Do you like to be rewarded for your efforts?
  • What do you think of smokers and of smoking in general?
  • How many cigarettes did you smoke a day or smoked before?
  • How old were you when you started smoking?
  • Do you have people among your friends, family, colleagues, ... that smoke? Does the fact that they smoke have an influence on your own behavior?
  • Do you believe the tobacco industry is concerned about smokers and their health?
  • Does the price increase of tobacco have an influence on you? Could it encourage you to stop smoking?
  • Do you think you are contributing to increasing the pollution? Are you concerned by this?
  • Do you want to stop smoking?
  • Do you know any techniques or tips that could help quit smoking?
  • What do you think would encourage you to stop smoking?
  • What are the main reasons that prevent you from quitting smoking?
  • Since we live in innovative times avid for technological progression and dependence, do you think that a mobile application can help someone quit smoking cigarettes?
  • Do you feel comfortable about using an application to help you with the process of quitting smoking?
  • Do you think that applying a gamification process (within the app) can help people stop smoking? The gamification process is used in applications and includes game components to accomplish a goal: point scoring, badges, leveling up, etc.

  • Thank you – those are all the questions I have for you. If anything else occurs to you after I leave, please don’t hesitate to let me know by email. I may be in touch with you again to ask a few follow-up questions. If you’d like, I can send a version of the report that we’ll write based on this interview. Do you have any questions? Thanks again!

    Test Environment (final test)

    My study was conducted on April 19th, 2019in my room, located on the Dudelange, Luxembourg. The session was conducted in person, with the participants and I being a moderator, and note-taker. Working in a private space mitigates participant disruptions while reducing the amount of background noise in our session videos (everyone was required to record their screen while navigating through the wire frames). I offered some chocolates to ensure relaxation for our participants.

    Session Format (final test)

    The participants had to use Think Aloud protocol to complete four tasks that evaluated the use of wire frame. In addition, all participants were asked to fill out a pre and post-test questionnaire(standard SUS questions). Every session was monitored also in Canon Camera, allowing us to examine the sessions later, to read the body language of the participants, review the steps taken to complete every task, and extract interesting clips and quotes.

    Tasks

    During the usability test, participant was asked to complete four tasks. The table below provides a rundown of the activities.

  • Task 1: Create a complete user profile.
  • Task 2: Check your health statistics based on your given information.
  • Task 3: Check for challenges and accept one challenge.
  • Task 4: Create a meeting and send invitation.
  • Finding and Responses

    All the tasks were successfully completed by all the participants. They loved the design and were happy with the whole process and were pretty excited to use the app in the real word as soon as they could. Although the responses were pretty good, there were some flaws and requests by the user. The flaws and requests were the following:

  • (Priority – High) Need of Google or Facebook authorization for the start.
  • (Priority – Low) A video tutorial.
  • (Priority – Medium) Some want to know the developers and wanted to donate, a different page for about us and donation.
  • (Priority – High) After accepting the challenge users wanted to go to challenge page, rather than the main page.
  • Next Steps

    The next step would be work on the user feedback, and after that make the user research in a large scale. This would help the app to be more improved and better before releasing on the real world. After completing the research in large scale and refining the app, we can hire developers to start working on it.

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